Review request automation post-visit
Most happy customers never leave a review - not because they wouldn't, but because nobody asked at the right moment. This playbook triggers a review request automatically about 90 minutes after a visit, timed and worded to feel like a genuine ask rather than a mass blast.
Pick your trigger point
Tie the request to a POS transaction close or checkout event so it fires consistently without manual entry.
Time the send window
90 minutes after the visit tends to outperform same-day-evening or next-day sends - the experience is still fresh but not interruptive.
Personalize lightly, not heavily
Reference the visit type or item ordered if available; over-personalized requests can feel surveillance-y rather than friendly.
Worth knowing
Some review platforms restrict incentivized reviews and review-gating (asking happy customers to review while routing unhappy ones elsewhere). Send the same request to everyone regardless of sentiment to stay compliant with platform policies.