Re-engagement campaigns for past applicants
Every past applicant you didn't hire is still in your database - and most operators never look at it again. This playbook texts your dormant applicant pool the moment a relevant role opens, turning sourcing spend you already paid for into your fastest, cheapest pipeline.
Tag your applicant history
Make sure past applicants are stored with the role they applied for, location, and basic qualification notes - not just discarded after rejection.
Build a re-engagement trigger
When a similar role opens at the same or nearby unit, auto-text the relevant pool: 'We have an opening - still interested?'
Route responses to current screening
Anyone who replies yes goes straight into your current knockout-question flow, skipping redundant steps where possible.
Worth knowing
Refresh consent periodically - texting someone who applied 18 months ago without a way to opt out is a fast way to generate complaints, not candidates.