Local SEO audit + fix loop
Local SEO issues compound silently - a wrong phone number on one listing, a missing category on another - and most operators never audit individual locations beyond the initial setup. This playbook runs a per-location audit, prioritizes fixes by impact, and re-runs weekly to catch drift.
Run the baseline audit
Use the SEO Audit Tool to check each location's listing completeness, consistency, and ranking signals against best practice.
Prioritize fixes by impact, not by ease
Fixing a wrong address matters more than adding an extra photo - rank the fix list by expected impact on local search visibility.
Re-run on a schedule
Set the audit to repeat weekly so new issues - a changed hours listing, a duplicate profile - get caught early instead of accumulating.
Worth knowing
This scales the same logic as the in-app SEO tool across every unit at once - if you're already using it for one location, the fleet-wide version is mostly a scheduling and rollup exercise.